Anthony Poliseno is CMO at Hygraph, a leading headless CMS platform. He has spent his career at the intersection of content strategy and modern content infrastructure, with previous roles at Contentful, Uniform, and Magnolia. He works closely with marketing and content teams navigating the shift from traditional CMS platforms to composable, AI-ready content architecture.
[ENG] The Content Model Beneath the AI: How Structured Content Unlocks Real AI Workflows
Everyone is adding AI to their content stack. Few teams are getting results. The difference isn't the AI tool, it's what's underneath it. This talk explores why content structure is the hidden dependency in AI-powered workflows, and what marketing and content teams actually need to do before AI can deliver on its promise. Drawing on real work building AI-ready content infrastructure, you'll walk away with a practical framework for auditing your content model, understanding where headless and composable CMS architecture fits, and knowing what "AI-ready content" actually means in practice. No hype, no demos. Just the lessons learned from teams trying to make AI work with the content they already have.