Lana Rafaela is a Senior Product Marketing Manager at Patchstack, the WordPress security platform trusted by hosts, developers, and agencies. She spends her days turning complex security data into stories people actually want to read - and lately, weaponizing AI to make those stories impossible to ignore.
[ENG] Kill the PDF. AI-Powered Marketing That Actually Gets Seen (and How to Maintain It).
PDFs are where great marketing goes to die — and yet most of us keep making them. We decided to stop. Instead, we used AI to transform our static materials into dynamic, interactive tools that turn "just trust us" into hard data people can actually explore. We built the whole thing ourselves, with prompts, no developers, in a fraction of the time. And then we had to maintain it. This talk is about both halves. The exciting part — using AI to build marketing that actually works — and the part nobody puts in the conference abstract: what happens after you ship. The security scan with 8 warnings. The codebase that became a black box. The very confident AI that left the door unlocked. I'll show you exactly how we did it — from auditing the assets that were silently failing, to using AI to convert qualitative content into quantitative proof points, to the unglamorous work of keeping it secure once it's live. No fluff. No theory. Just what worked, what broke, and what we'd do differently. Come for the AI tips. Stay for the PDF funeral.