Mary, who holds an MSc in Marketing, has been active in online business since 2021. She specialises in the strategic and technical delivery of online courses and other digital products for her clients. Since 2025, Mary has also created and sold her own courses focused on email marketing. A passionate advocate for authentic business relationships, she is a regular speaker at Polish WordCamps and the WordCamp Wrocław organiser.
[ENG] Spoilt for Choice: Selecting the Right CMS for Your Online Course
In the era of AI and self-proclaimed marketing gurus, many creators are questioning the point of creating and selling online courses. The truth is far more complex though - there's still demand for online courses, but the market has changed. Learners’ expectations are much higher, both in terms of course quality and the way it is sold and delivered. This brings us to the choice of CMS. Many solutions are available on the market, and we're spoilt for choice. In my presentation, I will highlight the features and criteria to look at when choosing the best CMS to sell and deliver your online course. There is no “one size fits all”, and cost optimisation is just one of the points I will make.