← Back to Speakers
Product leader with 10+ years driving strategic growth for WordPress-focused B2B and B2C solutions, including WPBakery page builder. Raitis holds deep expertise in e-commerce, digital marketing, UX, and scaling organizational teams. Active educator, speaker, and community contributor with a strong presence in IT and WordPress spaces.
[ENG] Growing the CMS Market: What I Learned After Onboarding 6+ Million Users
After onboarding over 6 million users at WPBakery and teaching hundreds of students, one insight stands out: most CMS-based companies focus on onboarding users into their products, not the CMS itself. This session explores why educating users about the broader ecosystem is critical for growth and how shifting onboarding beyond your product can expand your market and create more successful customers.